The private school boys called them "council estate scum." They didn't know those scum would find their way out of South London to the wardrobes of billionaires. VITAE London has emerged over the last few years as a leader of socially conscious horology. When designer Will Adoasi reached out with an idea, we were honored to join the VITAE family. See why VITAE has amassed fans from Sir Richard Branson to Ava DuVernay.